The Sell Through Digital Blog

Discover our top strategies and insights that DTC brands can use to scale their growth

How To Calculate ROAS Targets


Setting ROAS targets is a tricky task for many eCommerce brand owners. Too low - you run into cash flow problems. Too high - and you create opportunity cost by not scaling enough. We've put together a video, that explains how we tie in product margins, cashflow, customer LTV to calculate account-wide ROAS targets for our client's accounts. Read More

How To Diagnose ROAS Declines In Your Facebook Ad Account


ROAS declining? Struggling to get consistent and stable results? In this article, I'll walk through a decision tree we use internally to diagnose ROAS declines in accounts to help restore performance. If you're looking to improve your ROAS, check out this post and feel free to make a copy of the decision tree for yourself. Read More

Top 10 Mistakes DTC Brands Make When Scaling FB/IG Ads


After auditing millions in eCommerce Facebook ad spend, we've boiled down the top 10 revenue costing mistakes DTC brand owners and marketers make when attempting to scale their Facebook ads. Read More

Delayed Attribution


Ever saw a paused ad above target ROAS - wondering if you made a mistake? Scratching your head wondering why? That's delayed attribution kicking in. Knowing how it works will help adjust your targets accordingly and help you scale your account. Read More

Automated Rules


Want to increase your Facebook ROAS whilst saving time? Automated rules are your answer. If you're manually checking your account and turning ads off/on in the process, you're wasting time that could be better spent on more important tasks in your business. In this article, we reveal how we set up automated rules to increase ROAS and scale. Read More