How To Diagnose ROAS Declines In Your Facebook Ad Account

ROAS tanking? Trying to figure out why?

I’m going to walk you through a diagram we use internally at our agency to fix declines in ROAS. There are many factors that cause declines in Facebook ad performance like:

– Creative fatigue
– Offer fatigue
– Seasonality
– Site issues
– Devs touching code they shouldn’t be
– Customer service
– Fulfilment issues
– Flagged accounts etc.

The list goes on.

So we’ve made a video that covers all the bases. By comparing certain metrics against each other, you’ll be able to gain a clear picture of the issue at hand and get your ROAS back up as a result.

Check out the video below to see how.


Want to know the best way to fix ROAS declines in your ad account? Taking advantage of our Free Facebook ad account audit.

It’s guaranteed to show you the exact bottlenecks that are:

– Hurting your ROAS
– Causing inconsistent performance
– Stopping you scaling from your current revenue and ROAS to your target revenue and ROAS

Want to take advantage? The first step is to book a call so we can dive in and take a look at your account. Click the button below to book a call